We're looking for the next great flavor idea. If you think you have it, we'd love to hear it!

What's in it for you? A sweet prize package, that's what. If your flavor is picked as the winner, you'll receive a year's worth of our super-premium ice cream and a behind the scenes tour for you and your friends at the Henry Vilas Zoo.

How do you enter? Glad you asked! You can submit your flavor name and description at any of our Madison ice cream shoppes or online. We'll narrow down the entries, and release our three finalists on September 9th for the community to vote on. Once the votes are tallied, we'll annouce the winner on September 30 and spend the winter turning the idea into a reality.

The winning flavor will be released on the opening day of our 2020 ice cream season at the zoo!